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Friday, July 22, 2011

Baidu's new web browser

   In my last review I introduced to you the Chinese conquest of the internet. And while at it I figured I could offer you, today, some very recent news about the Chinese search engine Baidu.
   The group of the Chinese search engine Baidu launches into the battle of web browsers, as it released, in beta, for Windows operating systems,  a new web browser similar to Google Chrome.
   So the users can, for example, download extensions and customize the software from the homepage and they can access the search engine Baidu directly from the navigation bar. Even regarding it's similarities with Chrome, Baidu web browser also holds some similarities with internet explorer.
   By engaging in the area of ​​Web browsing, Baidu intends to strengthen its presence in the Chinese market. The last census of the Chinese authorities reported 485 million Internet users in the country. With this service, Baidu may also diversify and seek new growth opportunities. Baidu already represents almost 76% of the search market in China, against 19% for Google, according to Analysys International, a research firm in Beijing.
   Baidu will, however, find it difficult to expand in the area of ​​Web browsing in China, largely dominated by lnternet Explorer. According to the statistics of StatCounter, Internet Explorer represents over 86% of the market share of the country and Chrome, second, is just over 5%.
   If Baidu poses as the competitor of the American group of web browsing, it would not be the case in the search area on the internet. Baidu announced at the beginning of July reaching an agreement with Microsoft, which will allow users to directly obtain results generated by the search engine Bing in english.

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